Today is Blog Action Day (BAD). It's a day when bloggers are supposed to unite to "talk about the environment."

It's become quite popular. There are many bloggers participating.

A venture can only find user adoption if it has a compelling value proposal and if it's easy enough to do.

Let's analyze Blog Action Day in this context.

The Value Proposal

The surface value proposal of Blog Action Day is to appeal to the moral desire innate in all humans to do good for the world. It is important to understand the moral nature of this value proposition; the basic pitch is, "talk about the environment, and you'll be a good person." It's about the blogger feeling good about themselves for helping the world and being responsible. At least that's what the blogger is told.

Related to the notion of appealing to each human's innate desire to be a morally righteous creature is social status. In other words, because humans are designed to value moral righteousness, being morally righteous confers social status. It's what we all want.

It's what we're designed to want. Afer all, we're moral animals.

This is good, as it incentivizes morally righteous behavior. That makes the world a better place for all of us.

Actually, on second thought, it doesn't really incentivize morally righteous behavior. It incentivizes marketers creating the appearance of being morally righteous.

The target market just has to believe it.

Making It Easy to Do

Which leads to the next question: is the product/service/meme easy enough to adopt?

In the case of Blog Action Day, it's a piece of cake! All you have to do is write a blog post about it. And....you'll even get a link out of it! And maybe memes around it will emerge, and maybe it will turn into a "free link opportunity," and if you play it right you could get some links that can improve your TrustRank.

Now, Blog Action Day is definitely easy to do.

Kid Mercury, You Tryin' to Tell Me Something?

I'm trying to tell you two things:

1. most people know nothing about the environment. It's become code word for "cool and easy righteous thing to do." Most people just think of it as global warming. It's designed to glamourize a lack of consumption. To abandon desire. You're easier to control that way.

2. Most people aren't going to believe this, but the Truth is that creating a global warming hoax is part a conspiracy to create a one world, fascist government.

Remember Hitler.

And remember, history repeats itself.


The conspirators are the same people who run the military-industrial complex, who use government to heavily manipulate certain industries and ruin it in the process (like healthcare), who run the banking industry, who run the drug running industry.

They control the real energy markets. Startups that create disruptive technologies -- technologies that would be more efficient in their energy usage, and thus objectively economically superior -- are controlled and forced out of the market.

They literally write books about their plan.

So, just because you didn't see it on CNN, New York Times, or any other mockingbird doesn't mean it's not true.

Do your own homework. Understand who the real criminals are that prevent you from living in an earthly paradise -- one with unlimited free energy.

It's the right thing to do.

EndGame: The Real Solution

Of course, me telling you to do your homework as a way to understand how to really improve the environment isn't enough. I'll never get adoption just by appealing to moral righteousness.

I need to make it easy for you.

I hacked together a little something -- check out our New World Order video archive. That'll give you a quick idea of the industries they control, and how they do so.

But to get the real picture, and to get it in the form of a highly entertaining and Truthful documentary, you need to see Alex Jones' latest movie: EndGame, the documentary that exposes the criminals in the ruling class.

Here's the trailer.


Hits the web October 26. Pre-order it on DVD now.

You Have Been Warned.