I don't think it's blogging and communities that need to cater to advertisers. I think it's advertisers that need to be more guerrilla and get comfortable with participating in the conversation -- not trying to control it. IMO ad networks can help this process by being more product placement oriented. -- KM


Interview: Henry Copeland, CEO, Founder of BlogAds: To Make Money At Blogging, Rein In Comments — BlogAds' CEO and founder Henry Copeland stirred up the audience at Wednesday's Networked Journalism Summit with two points about blogs and advertising. First, he told attendees of the conference …
Source: paidContent.org
Author: David Kaplan

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