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How the Platform Game Will Play Out
 
Published by kidmercury
10-11-2007
How the Platform Game Will Play Out


It started with Facebook.

Not to be outdone, MySpace followed. So did Bebo.

Don't forget Hi5.

By now, it is becoming apparent that it is not the platforms that are scarce, but rather the communities of developers that are (and remember: not developers, but communities of developers). With that in mind, Tagged decides to mimic Facebook's platform -- so that apps developed on Facebook can run on Tagged.

At the same time, niche social networks are on the rise.

The next step is for the developers to create their own platform.

Like we've discussed, it's about the edge owning the core.

The platform will be totally distributed, so that developers can run their own niche platform on their own servers.

The tricky part: a system needs to be created that creates some type of incentive for developers to work together and share data. To make this issue even trickier, privacy issues need to be respected.

If this is done properly, it will solve the siloed data problem. In other words, it will bring about the implicit/semantic web.


There you have it: the future.

Now what's the first step in creating this future?

The first step is in creating the platform that is owned by the development community.

We don't need to start from scratch here (although some will say that is advantageous, and they may be right). We could, though, look to see what open source content management systems have fostered a robust community of hackers/app developers.

I know what many of you are thinking: Drupal.

Ugh. Everyone I've talked to disagrees with me on this matter, but I don't think Drupal has the versatility needed, nor do I think it is the best platform for developers.

I vote vBulletin.


I know, I know, I'm crazy, I'm stupid, I'm a kook, it's just a message board, it won't scale, it's too database-intensive, it's not good enough, Drupal is better, blah blah blah.....

I disagree, obviously, but I'm open to having my mind changed. What I do know, though, is that out of all content management systems I've tried (and I've given a quick review of many of them, and have given Drupal a more thorough review), a severely hacked vBulletin is best positioned to deliver the promise of the RSS-powered, personalized, implicit community web.

But we'll see.

Wildcards


Wildcard: One of the DIY social network companies -- Ning, KickApps, Crowdvine, etc -- could play this game too. And they could play it well. But my gut says they won't, as I think it requires a less corporate culture (or a different kind of corporate culture....dare I say corporate culture 2.0?). Maybe I'm wrong, totally just a gut feeling.

Bonus Wildcard: In all the fun and happy talk about the wonderful world the implicit/semantic web will bring us, scarcely mentioned are privacy issues, and even scarcer are legal issues -- especially when online communities in different geographical regions seek to share data. This is where we may see online governance truly disrupt the nation-state as a model of governance. It might sound kooky, but, as readers of this blog are all too aware, the Truth often does.


Hello, I call myself Kid Mercury. I'm here to deliver the messages you need to become the hero you were born to be.

You can email me at kidmercury [at] kidmercuryblog [dot] com.

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  #1  
By Tony Stubblebine on 10-12-2007, 12:44 PM
CrowdVine's Corporate Culture

I don't think you should lump CrowdVine's culture with Ning and KickApps. They both took massive amounts of funding (I think $44M and $22M). That means they can build something massive as long as it's going to be massively profitable. We on the other hand, are 2.1 geeks running a profitable company who are enjoying the hell out of being independent. That means we can do whatever interests us as long as it's not too expensive and we can continue to meet the relatively low bar of paying the rent.

I think a lot about how CrowdVine could be turned into a platform. Feature-wise we've limited ourselves to the basic social networking features. When we've needed more features we've integrated with someone else. Our early revenue came from consulting work where we built more complicated social networks on top of the CrowdVine platform. We're getting ready to launch a CrowdVine for Conferences product that's also based on the same platform.

There's a lot of apps that would benefit from having a stronger social network base. I think about my time at Odeo. We had basic social network features but we were also struggling to make our podcast spider run as fast as possible. There was no way to prioritize social network features over our core podcast features. The only way we were going to get a strong social network feature set is if someone else provided it. That battle is getting worse with all the new social networking standards coming out.

The core decision that I'm wrestling with is how to present the platform, as open source code or as an API? Our internal successes have used the source code as our platform. Is that too old school? Are people expecting their platforms to be hosted by someone else now?

Definitely interested in feedback: tony at crowdvine dot com
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  #2  
By kidmercury on 10-13-2007, 09:23 AM
hi tony,

thanks for the comment. a few points:

1. you're right, i shouldnt lump you in with kickapps and ning. what i was really thinking is that it's a software as services development culture, which i think is different than an open source development culture.

2. with that in mind, i'd definitely vote for you creating an open source platform. i think developers will really love that as it gives them total freedom. as it becomes clear that the platforms need to compete for the development community, i think open source platforms will be a natural result of this competitive dynamic. this will help developers build their own business by creating their own niche platform. more importantly, in my opinion, it will create an opportunity for "remixers" -- people who remix contributions from your development community to create their own platform.

i emailed you some thoughts as well.
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edge owning core, platform future, platforms, semantic web

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