Trust and fad-potential are inversely correlated: the more a company's value is rooted in the trust it has earned, the less likely it is to be a fad. Is Facebook trusted? -- KM

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Ballmer: Facebook risks being 'a fad' — The Microsoft chief says that Facebook's appeal could fade - after being linked to an investment that would value the site at $10 billion — Steve Ballmer, the Microsoft chief executive, believes that the craze for individual social networks …
Source: Times of London
Author: Gemma Soames

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