I totally agree with Jeff here, although in my opinion, mashups are where professional content producers will really find their place online. So I wonder adoption/usability issues when these are promoted to the business person who does not have editorial experience or vision. But, this will be very interesting to watch, and I think it plays along many of the right trends. -- KM

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Serena recently reappeared with a slick campaign promoting business mashups. If you have read my blog for any period of time you will know that I am huge fan of mashups for business use, and increasingly I am seeing that mashup ...

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