Jill Griffin: Shrewd Customer Profit Moves at Bank of America - mpdailyfix.com

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Jill Griffin: Shrewd Customer Profit Moves at Bank of America - mpdailyfix.com

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Jill Griffin: Shrewd Customer Profit Moves at Bank of America - mpdailyfix.com

Published by kidmercuryblog
09-25-2007

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Jill Griffin: Shrewd Customer Profit Moves at Bank of America - mpdailyfix.com

What customer behaviors drive bottom line profitability? While many firms, at best, muddle around this question.....BofA KNOWS! Stellar data analyses has shown the bank that its mortgage customer is THE "gravy train" customer. ...

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