Jill Griffin: Ikea and Customer Happiness - mpdailyfix.com

Jill Griffin: Ikea and Customer Happiness - mpdailyfix.com

Published by kidmercuryblog
09-19-2007

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Jill Griffin: Ikea and Customer Happiness - mpdailyfix.com

Yesterday's Wall Street Journal reported Ikea To Pluck Heartstrings: Ads Focus on Love of House to Combat Market Downturn. Smart move by Ikea. The home-furnishings giant is hoping its "Home is the most important place in the world" ...

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