This is a great move by Google, although I feel as though the key issue is how is it going to be relevant to the publisher? That is what the audience wants to give attention to, and I feel understanding that is critical for ad networks -- especially emerging ones looking to challenge Google. -- KM

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51Ag7Hrv96L. Aa240 (image) It's happened: Google has embraced rich media, and true to the company's history, it's taken what everyone is already doing, and added some cool twists based on innovations across the market. ...

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