Innovations in social media advertising and behavioral advertising are worth watching, although I'm a downer on MySpace; (1) they are too unfriendly to widget players and (2) their pages load too slowly and their UI doesn't have enough AJAX. That may seem like a small issue, but usability is the first requirement; if you don't have that, you won't be able to get anything else. MySpace can get away with violating this principle for only so long. -- KM

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At a Merrill Lynch conference in Los Angeles on Tuesday, MySpace will unveil the full scope of its plans to target ads to every MySpace user. In testing for 6 months, and the result of their Strategic Data Corp acquisition, ...

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