Headlines are outrageously important....if you don't believe me, do A/B testing and you'll quickly change your mind. If I had to give a one sentence tip on Internet marketing, it would definitely be learn to write great headlines. -- KM

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There’s no doubt that my previous two posts on headline formulas have been extremely popular. But they’ve also caused me to take a lot of flack. First off, you still have the doubters who wonder if 80-year-old headline structures can ...

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