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Research Note: The Adpocalypse and the Next Media Value Chain
 
Published by kidmercuryblog
09-04-2007

Research Note: The Adpocalypse and the Next Media Value Chain

Key quote from article: "Marketers have to figure out how to make 'ads' that benefit consumers - not impose nuisance costs on them." I'm becoming increasingly fond of creative product placement. -- KM

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Nick has an interesting post about ad blocking plugins. There was a lot of discussion about it - but mostly sound, fury, and a bit of bewilderment. Look. Forget about Google and Microsoft. Google is way (way) ahead of this, ...

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