The site kinda sucks currently, but definitely a step in the right direction: consumer-facing brands need to have their own social networks as a way to engage and profile their users. They should think of it as their own lead-generation machine. -- KM

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This is it. Probably not done yet. Make the Logo Bigger and Roger Dooley write about the longish privacy policy required to sign up to the community. Here's what Sears means by community: "It’sa community that connects shoppers like you ...

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