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It Starts With Deals Like This - John Battelle
 
Published by kidmercuryblog
08-28-2007

It Starts With Deals Like This - John Battelle

Yes, it does start here -- although the dagger to the throat of old media is in figuring out the open licensing solution. -- KM

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And slowly, creators get a better deal. From the NYT coverage of the South Park creators's novel ad revenue split-based deal with Viacom: But what is likely to draw the most attention in Hollywood is not the richness of the pact, ...

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