WARNING: Dave drops some serious truth in this post (not 9/11 Truth, but truth nonetheless). Why do people think Google is so easy to beat? It's not. Google, will be beat (everyone gets beat sooner or later), and I bet it will be by a company that creates value out of human intelligence by exploiting commoditized machine intelligence -- but it won't be beat by a straight up search engine. I bet the community/social network approach is the ticket. -- KM

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A few thoughts for Scoble for the morning. 1. Google is not going to replaced as the #1 search engine anytime soon. It's a simple application of Ries & Trout. There's a ladder in search, as in all product categories. ...

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