Explaining social media to small businesses is a huge problem. Seriously holding back the web, and is, in my opinion, one of the leading examples of the problem of digital divide 2.0 (the social media vs those who don't use social media).

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Sometimes at speaking engagements before business owners when I cover trends in social media, I know I am not making it real if I see eyes wandering and feet shifting. I know what they’re thinking: “This social media stuff sounds like ...

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