If you hold to my teaching, you are really my disciples. Then you will know the truth, and the truth will set you free. -- John 8:31-33


As we discussed in the first article of this series, Christ consciousness is about understanding that one's connection to Christ. In other words, you are connected to the kingdom of God. This is the truth, and knowing this gives you the strength to resist and overcome the devil and the tyranny of evil, which we talked about last time.

In this way, those who hold to Christ's teachings will know the Truth, and thus will have the strength and courage to be free.

Now, let's switch gears to talk about web 2.0.

In our report on Superhero Marketing, we discussed that how marketing's objective was to transform customers into superheroes who could serve as messengers that spread our message to the masses. To put it in Kathy Sierra-speak, it's about creating passionate users by helping your users kick ass.

So if Christianity teaches us that the Truth is that the kingdom of God is within each one of us, and if Superhero Marketing is about transforming customers into heroes, what does that mean for our strategy in web 2.0?

It means it's all about personalization. Help the user know him/her self, so that they can discover their destiny -- so that they can become the hero they were born to be.

In doing so, you will gather information about the customer, which will enable you to play the infomediary business model -- the business model of web 2.0, as noted in the mythology of web 2.0.

In sum, think of Christ as the ultimate messenger, delivering the most important message, acting as a role model for messengers everywhere. And of course, his message is at the heart of the web 2.0 game.

View Other Reports in This Series

Introduction: Christianity and Web 2.0
Cloud Computing and Christ Consciousness
The Devil and Web 2.0
Christianity and the Truth