How far will a brand stretch? - Kid Mercury's Blog

How far will a brand stretch?

Published by kidmercuryblog
08-21-2007

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How far will a brand stretch?

Great insight, as always, from Jennifer Rice.

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Friday's Wall Street Journal offers two examples of brands trying to stretch outside their traditional boundaries. First, Wal-Mart plans to launch small-footprint stores in a response to Tesco's entrance into the US market. ...

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