Chartreuse returns and talks about how it's all about context. Which is another way of saying it's all about world making, which is the same as brand making. This also ties into the open content revolution (need to be able to remix stuff to create context).

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As anyone who was involved in the creating of the successful videoblog Wallstrip can tell you I was wrong about everything. I hated the concept when Howard told it to me. (”jokes? about money?“) I disagreed with Adam Elend and Jeff ...

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