Psychology of social design is hugely important in determining how to maximize user engagement online (and thus how to get the most truthful information out of them, and thus how to win the personalization game).

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Download PDF of The Psychology of Social Design. I’ve also created a set of resources and links for the talk at Del.icio.us:. http://del.icio.us/bokardo/uxweek/. My focus in the talk was to expose several psychological frameworks that ...

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