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Ad Growth for AOL Called Vital to a Remake (Miguel Helft/New York Times)
 
Published by kidmercuryblog
08-20-2007

Ad Growth for AOL Called Vital to a Remake (Miguel Helft/New York Times)

Notes how ad networks and portals like AOL and Yahoo are competing with MySpace and Facebook. I do believe in this battle, the social networks win, and will end up integrating portal features.

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Ad Growth for AOL Called Vital to a Remake — Just over a year ago, AOL unveiled a radical plan to remake itself into a business built on advertising from one driven by Internet access subscriptions. — To a great extent, AOL had little choice in the matter.

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advertising trends, aol, platforms

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