The kingdom of God is within you. -- Luke 17:21


The notion of Christ consciousness is simply that the spirit and divinity of Christ is within you. It is this consciousness that it is essentially the will of God. Living their life as an expression of this consciousness -- i.e. living life with a "what would Jesus do?" mentality -- is what Christ consciousness and being a Christian is all about.

Being a Christian is about being a messenger for Christ's message.


It is this understanding that forms the bond of the Christian community. It's the Christian version of The Nod.

The Connection Between Christ Consciousness and Cloud Computing

Now let's switch gears.

We know that web 2.0 is about the network becoming the operating system; it's about stuff like Delicious, which takes individual data (bookmarked sites) to make a collective resource that everyone can use.

Just as Christians are united by their trust in the message of Christ, web 2.0 is about the individual nodes of the network being united by their trust in the platform.

Google consciousness is each member's trust in the Google cloud.


As we noted in our article on 9/11 and disruptive innovation, the key to the disruption of platforms -- in other words, of clouds that gather and process data -- is trust: it's about whoever can create the most trust.

Just as trust and faith in Christ is what bonds all Christians, so too do platforms need to compete to offer the most trustworthy cloud.

How Can We Create Trusted Clouds?

As Google's search engine has taught us, this means we need to create trust filters in determining who's showing quality ads, who's publishing quality information.

As AdSense has taught us, we need to learn to monetize at the edge; in other words, learn to monetize virally, and use money to incentivize trust in our network (this point represents a weakness for AdSense).

As Outside.in is teaching us, we can build networks of trust by finding useful ways to remix and reclassify that which is already around us.

As JDawg is teaching us via Mahalo, there is a role for humans in this game as well; after all, it is humans who are ultimately the arbiter of what exactly constitutes trust. As we know, though, JDawg lives in a false reality, one in which a man in a cave got past the world's most powerful air defense to crash two planes into two buildings to cause three buildings to be allegedly destroyed by fire, thus marking the first time in world history that three steel buildings were destroyed by fire (even though a peer-reviewed scientific process says fire was not the cause). JDawg probably shouldn't be competing on the search dimension; he should be competing on the branding dimension (which will let him compete on the search dimension down the road).

Hopefully, JDawg will help me help him compete on the branding dimension when things get rough (like when hyperinflation kicks in and pops the purchasing power of the US dollar bubble).

Christ Consciousness: It Begins With the Truth

Christ consciousness is a platform whose trust stems from the Truth.

John 8:31-32:

Jesus said, "If you hold to my teaching, you are really my disciples. Then you will know the truth, and the truth will set you free."

Trust comes from the truth: a message that rings true for Christians expressing Christ consciousness and for web 2.0 kids playing the cloud computing game -- i.e. the cloud consciousness game.

In Christianity, the Devil works to separate you from Christ consciousness. In the next article, we'll talk about who the Devil is in web 2.0 -- who will seduce you into giving up your connection to others.

View Other Reports in This Series

Introduction: Christianity and Web 2.0
Cloud Computing and Christ Consciousness
The Devil and Web 2.0
Christianity and the Truth