Yahoo Banks on SmartAds To Lift Display Business (Riva Richmond/Wall Street Journal)

Yahoo Banks on SmartAds To Lift Display Business (Riva Richmond/Wall Street Journal)

Published by kidmercuryblog
08-15-2007

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Yahoo Banks on SmartAds To Lift Display Business (Riva Richmond/Wall Street Journal)

Any step towards personalization I generally favor.

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Yahoo Banks on SmartAds To Lift Display Business — In the middle of Yahoo Inc.'s plan to reinvigorate its big, sluggish display-advertising business lies a new breed of diminutive, chameleon-like advertisements. — The ads, which the Internet giant began offering to travel-industry advertisers …

Source: Wall Street Journal

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