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NBC Making a Clean Start in a House of Mixed Media (Brooks Barnes/New York Times)
Published by kidmercuryblog
08-13-2007 |
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NBC Making a Clean Start in a House of Mixed Media — After it bought the Web site iVillage.com last year for $600 million, NBC Universal bragged that it had landed a digital darling. The women-focused Internet business was a perfect fit with the "Today" show, executives said, and would turbo-charge their online efforts.
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