kidmercury

ironic that you are asking this question boss.....for the answer lies in blog stardom: a network of fred-approved merchants, residing in fredland, accepting fredbucks (payments can be made via the fredphone....you can also find nearby fredland businesses using geofred, the mobile app for fredlanders).

i wonder how scalable this is. i.e. how big can fredland really get? some may point to facebook as an example of a large community with some elements of ecommerce, though i think they will not be able to monetize ecommerce nearly as well as niche players with a focus. for this reason i find etsy very interesting. accordingly, in this niche commerce environment, i think scalabilty is about connecting niches. this is part of why i am on josh's side in his beef with roger ehrenberg regarding the merits or lack thereof of the FRC entrepreneur exchange. i think that type of model will help connect niches, thus attaining scalability.

of course, ultimately, commerce is now international, and i venture it will require game play as well. as such, virtual currencies will be needed. china has already acknowledged virtual currencies as an economic threat.

should we ignore this and not talk about it at all? that is one strategy. i wouldn't bet on it, though, and will likely unleash the next round of bizarre jokes, perhaps in song format, once this strategy blows up in the face of its perpetrators.

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