Last week Zynga CEO Mark Pincus said that they would take steps to remove scammy advertising offers from their social games. There have been a couple of missteps since then, and Facebook responded by taking Zynga's newest game, FishVille, offline. Zynga insists they are serious about cleaning up the industry. And today Pincus has announced that the company will remove all offer advertising from their games. This isn't a meaningless action. Offers account for 1/3 or so of Zynga's rumored $250 million in revenue. All offers will be removed by the end of today, says Pincus, "until we can control their inclusion and presentation ourselves." Pincus' blog post:



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