i agree. i also like the human recommendation engine approach some companies are working on (less automated), which i think is simpler and perhaps more feasible until some tech whiz creates the killer app to learn from social media usage, as you suggest.

although i participated in the AVC reader hunch poll as a "peer pressure" type of thing -- everyone else in the community was doing it, fred the resident blog star said it was cool, so i got curious and wanted to see how i stacked up. i made it through the first 25 questions, although i feel like if you are going to ask me 25 questions, i should get some type of reward at the end. now i just feel like an outcast for being a vegetarian :)

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