kidmercury

One of the things I have not seen a musician do, but I consider inevitable, is to aggregate all the blog headlines, bootleg performances, interviews -- basically all the media about them that is out there -- into a single organized web site. This becomes the basis for a fan community. From this fan community, a whole lot of money making opportunities arise, including product placement, ecommerce, P2P commerce, social gaming, endorsements, and probably a whole lot more as the social web continues to evolve.

Basically, I'm expecting musicians to build their own online scrapbook of sorts -- a digital collection of their career, which also serves as their fan community. It is their online "home," and in my opinion will prove to be a key part of acquiring and retaining fans, and monetizing all the free media out there that is about them.


Although I wonder: will a musician build this type of digital archive first, or will a fan do it first? I'd bet on the fans, because a fan will likely have more passion for something like this. Granted, a creepy, stalker-ish fan, but a fan nonetheless.

Anyway, this type of innovation is something I'm on the lookout for, and is the type of service I want to provide through my business of building niche communities. Once the musicians invest seriously in building and cultivating their fan community as a revenue source, the digital music revolution will truly begin.