On one hand of the Internet business world, we have Wall St. finance: the whole system of getting companies from startup to IPO. Private equity funds get money from a variety of sources, virtually all of them connected to the military-industrial complex (which itself is ultimately a weapon of the international banking cartel); investment banks take them to Wall St; the major propaganda outlets that the central bankers own tell the people to buy. This system has brought us some impressive stuff, like Amazon, Ebay, and the granddaddy of them all, Google.
Of course, it's also brought us the dot com bubble, and a whole lot of companies with no business models since then.
On the other hand, though, we have the emergence of businesses that are entirely different. We have
bedroom rock stars like Kid Mercury earning money just by recording songs on a cheap camera and uploading them to the web. We have designers on
Etsy able to setup their own small business. And we have a thriving ecosystem of Internet professionals who are becoming increasingly specialized: search engine marketers, organic search engine marketers, organic search engine marketers specializing in the financial sector, etc.
These folks are the Creative Class. They will increasingly find themselves at odds with Wall Street.
But don't the Creative Class need Wall Street's financial power, you ask?
Increasingly, I think the answer is no. Craigslist is the leading example here; international, very popular, profitable. And independent of the Wall Street system. Wikipedia is also somewhat in this category, as it commoditizes the encyclopedia. So these are some examples in which the Creative Class has created its own infrastructure assets without the assistance of Wall Street.
But what about businesses like MySpace, Etsy, Zazzle, etc that create the underlying infrastructure that the Creative Class can build their business on top of? In other words, musicians can have an easier time of marketing and monetizing their music because MySpace, a product of the Wall Street system, has assumed the infrastructure cost. Doesn't that imply that the Creative Class needs Wall Street -- that they are synergistic, complementary, like yin and yang?
We are closing in on the real tipping point -- the point where
the edge owns the core. "Edge owning core" is a key concept, one we've referred to
many times; it basically means the Creative Class owns the platform upon which they are resting. In other words, the application developers and community members own Facebook; the designers own Etsy; the designers own Zazzle.
For instance, imagine if Wikipedia were to introduce a business model. Suppose they want to put a small banner at the top of each page. They could probably earn a lot of money for doing this.
If they did this, though, they would likely need to find a way to compensate contributors -- or at least compensate some contributors.
So who would make these decisions? In part they would likely be automated, with an algorithm that is publicly decided upon. In other words, this is group decision making that stems from the bottom up -- not command and control decision making that stems from the top down.
This is the fun and exciting part of the transformation that is going on in the world today. When the edge owns the core, the Creative Class will have defeated Wall Street.
The renaissance can then begin.
Here's "Revolution" by the Beatles.