kidmercury

StartupSquad points to DailyTube, a site that identifies the best videos of the day on YouTube.

This is a great example of a new media product creator, which, if you believe our map, is a promising segment to be in. DailyTube reconstructs and filters YouTube (an infrastructure player) to create a new product. They are trying to target end consumers directly -- something I feel way too many companies are trying to do. As product creators are a new and emerging segment, they are inherently disruptive; as such, their marketing strategy would benefit by looking to reinforce existing value chains. But it is still very early for them and many other product creators, and I believe that once they start to feed the edge and embrace syndication to its fullest potential, they will naturally adopt marketing strategies that are more B2B-oriented rather than B2C-oriented.

Of course, what would really push the game along is incentives from YouTube to empower their community and create additional profit opportunities for product creators in their ecosystem. Ads in videos is probably the most obvious way this could be done. It is, of course, only a matter of time before that happens.

Anyway, I thought DailyTube was worth noting, as it is a simple offering with a clear value proposition that is in sync with the new media landscape.