banner 17

Go Back   Kid Mercury's Blog > Welcome to Kid Mercury's World! > Kid Mercury's Corner > Kid Mercury's Blog
      Connect
Front Page Messages by
Kid Mercury
Truth School Video
Channels
Who is
Kid Mercury?
RSS

Comment
 
LinkBack Article Tools Search this Article Display Modes
The Daily Tube: An Example of a Product Creator
 
Published by kidmercury
07-14-2007
The Daily Tube: An Example of a Product Creator

StartupSquad points to DailyTube, a site that identifies the best videos of the day on YouTube.

This is a great example of a new media product creator, which, if you believe our map, is a promising segment to be in. DailyTube reconstructs and filters YouTube (an infrastructure player) to create a new product. They are trying to target end consumers directly -- something I feel way too many companies are trying to do. As product creators are a new and emerging segment, they are inherently disruptive; as such, their marketing strategy would benefit by looking to reinforce existing value chains. But it is still very early for them and many other product creators, and I believe that once they start to feed the edge and embrace syndication to its fullest potential, they will naturally adopt marketing strategies that are more B2B-oriented rather than B2C-oriented.

Of course, what would really push the game along is incentives from YouTube to empower their community and create additional profit opportunities for product creators in their ecosystem. Ads in videos is probably the most obvious way this could be done. It is, of course, only a matter of time before that happens.

Anyway, I thought DailyTube was worth noting, as it is a simple offering with a clear value proposition that is in sync with the new media landscape.


Hello, I call myself Kid Mercury. I'm here to deliver the messages you need to become the hero you were born to be.

You can email me at kidmercury [at] kidmercuryblog [dot] com.

Content by Kid Mercury

Blog
Business Strategy Reports
Songwriting

Subscription Options

 Subscribe to Kid Mercury's Blog via RSS




Comment

Article Tools Search this Article
Search this Article:

Advanced Search
Display Modes

 
Posting Rules
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

Forum Jump



All times are GMT -5. The time now is 03:56 PM.



Powered by vBulletin® Version 3.8.1
Copyright ©2000 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO 3.2.0
vBCredits v1.4 Copyright ©2007 - 2008, PixelFX Studios

Article powered by GARS 2.1.8m ©2005-2006