As I have stated before, I believe the next big disruption in online advertising breaks us out of the CPM/CPC pricing model. I am building my business accordingly.

I think we are getting closer to this reality. In my business, we have tried some advertising, but generally have shied away from it. There are two reasons for this:

1. We don't have money
2. It doesn't work

Well, when I say it doesn't work, I mean it doesn't work relative to other options -- namely the creation of quality content (incidentally, the advertising that we most prefer is the purchasing of text links and paid reviews, as offered by ReviewMe and InLinks -- the latter of which I am particularly fond of). We produce videos and publish them on YouTube; this has been by far our more most effective source of traffic, and leads me to conclude there is still a gold rush opportunity of sorts regarding online video, in the sense that demand far outpaces supply. We also spam the web with quality articles as a form of link building and penetrating other online news communities (key word is quality....as the web gets more and more crowded, content will need to be of quality to get attention). And likewise, we don't run CPC/CPM ads on our site, focusing instead on lead generation and e-commerce.

As America gets poorer, I expect other businesses to follow this trend.

And this does, in a way, tie into the blogging in revolution. Because bloggers are the folks who have done the best job of getting traffic without spending money. The key, in a way, is to make your business seem as non-business as possible; more like you are just a regular dude/dudette with a blog.

So what is the monetization model?

Lead generation. E-commerce. Affiliate marketing. P2P commerce (like eBay or Etsy....though I tend to think of this as being under the broader umbrella of e-commerce).