Advergames: Fun Is Not Enough - Kid Mercury's Blog

Advergames: Fun Is Not Enough

Published by kidmercuryblog
10-07-2008

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Advergames: Fun Is Not Enough

File this in the “science confirms common sense” folder — although this may be a surprise to many ad agencies. University of Missouri researchers found that advergames that have a thematic connection to the brand work better to create a ...

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