So I just launched Love Store -- the initial very rough version of a store that sells an alternative lifestyle: organic stuff, stuff made outside of the corporate machine....in sum, stuff to help you feel the love!

I also launched Love TV -- video playlists of songs you can use to feel love.

So the basic idea is that you watch all these videos, start feeling the love, and say to yourself, "you know what, I'm going to start living a lifestyle that's better for me and the world. I'm feeling the love, and I'm going to express it at the Love Store." At which point you go shopping and give me all your money! Hooray!

All of this is very rough at this point; ultimately the store will be a lot better, and will contain products that are branded with the Operation LoveSong brand. We're eventually going to go viral with this, and use this as a revenue model to finance artists and music distribution in the world of free music. We've talked about this before; see my song, "Aimee Mann, Turn Yourself Into a Brand" for the basic story (admittedly a terrible song, but at least it conveys the idea in a simple way).

So go watch some videos, participate, and most importantly, go shopping!