Brilliant example of what the future of media looks like -- community participation, organized, led, and managed by a leader of sorts. This is critical to reducing cost of production and marketing, which is critical to the open/free economy.

I have to disagree with the article in the link below, though, for giving props to Weezer for doing this on YouTube rather than taking people back to Weezer.com. Ultimately, YouTube won't be good for much more than hosting and syndicating videos. To get the most out of the community, you need your own destination, custom-built to the nature of your community. -- KM


Rivers Cuomo, the lead singer and writer for rock band Weezer, is employing YouTubers to help him write a song in steps. The first step was the mood, the second was the title, the third was chord progression. Yesterday he posted this ...

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