Celebrity/influencer branded social networks are a huge and important trend, and part of why I think blogging and social networking will ultimately converge (a trend we starting to see, particularly via the company Automattic). This is another critical step in bringing us the world beyond the nation-state, a world where virtual trust, laws, and economics are the basis of reality. -- KM


Mandy Moore’s marketing team has been one of the few in Hollywood to completely adopt a web 2.0 approach to branding and promotion, so I wasn’t the least bit surprised to hear that the pop star/actress/activist has stamped her name on a ...

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