The next wave of ad networks that will disrupt incumbent ad networks will be content creators that create ad properties. See this killer post from TheCoffeeShopsofMayfair.com for a more business-oriented explanation. This is a critical step in how media will be reborn as the matrix, our world of lies, collapses. -- KM


ESPN has decided to go it alone in terms of selling advertising on its leading sports web site. According to a report in MediaWeek, the company has dropped Specific Media and several other online ad networks in favor of selling their ...

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