The economic squeeze we're experiencing is going to force companies to be more efficient with their ad spend -- which means less advertising on television and more advertising on the Internet. This will help bring about the demise of television as we know it; the future of media is in interactivity. -- KM


by: Karl Long. Just read this over at JaffeJuice and Joseph extrapolates that the chance basically only 5% of people with the TV on are actually paying attention to advertisements. Wow, I thought it was only half of advertising that was ...

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