Seth Godin is a really smart marketer who has communicated some important and influential marketing ideas. In my opinion his idea of "permission marketing" is the most important of his contributions. It is what marketing is all about, and why the advertising business is set for a big change in the near future. -- KM


Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. ...

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