OMG. If this is true and if the product lives up to the promise (something I am skeptical of, but I am eager to check it out) then this is huge. HUGE!!! It justifies the hype around Facebook. I still don't really trust Facebook because of how they try to control the user experience -- how very Apple of them -- but they have been talking a better game of late, which is the first step to playing a better game.

In either event, this is an example of the type of business strategy that will work very well in the future. An intuitive way of thinking about it is that business models that have distributed profit points -- meaning they do not get all their profit from one site -- are the right idea. Google is, of course, the leader here.

For those playing the social networking game, though, don't worry: Facebook can and will be outperformed. Ning and KickApps have the right idea, among a few other companies. -- KM


Numerous people have said that Facebook is like “a walled garden”; in that things do go in, but nothing comes out. It would appear that they made the first step last night in “coming out,” as it were. ...

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