kidmercury

I recently finished reading Spychips, a book on RFID technology by Katherine Albrecht and Liz McIntyre. Here are some thoughts on the book.

The book deals with RFID technology, which is essentially technology that allows microchips to be placed in pretty much everything so as to allow subjects to be tracked and even controlled. This is a hugely important topic that is critical to the New World Order's objective to creating a global control grid; in fact, future plans include microchipping the entire human population (see our video collection on this topic). Yes, it sounds ridiculous -- but it's so true. I mean, Digital Angel has already patented the implantable microchip.

Digital Angel. LOL. Love the name. Digital Angel is, of course, the sister company of Verichip, which is a front company for IBM. IBM is the company that sold Hitler the technology he needed to track and enslave the Jews. Check out IBM and the Holocaust to get really freaked out. We are literally in the midst of history repeating itself. But, alas, the people have greater concerns, like what Paris Hilton is wearing.

Anyway, Spychips is a great book. It is a great introduction to the topic of RFID, and is written in a style that does not require technical knowledge while also managing to make this rather uncomfortable topic a bit more palatable -- while still preserving the potency of the message. The authors are also great activists who have accomplished quite a bit in terms of stopping RFID from making more progress than it already has. I'm grateful for that, and you probably are too, even if you don't know you are.

With that said, the book does hate on marketers and on RFID technology itself. As a marketer and a technologist, I naturally object to both of those concepts. It is true that marketing is now all about gathering personal data; marketing agencies are quite similar to intelligence agencies in that respect. But, business models will adapt, and will be centered around privacy. John Hagel's book Net Worth is a must read book on this topic, if you're a business strategist.

The authors also hate on RFID technology itself. I strongly disagree with this idea; RFID technology is important, and will create great value and opportunities for everyone. It will be a hugely valuable tool in democratizing information. Ironically, it may even help to get the word out about Spychips! The need for RFID, and making sure it finds an appropriate place in the world, requires two things:

1. Creative minds that can see how RFID can solve real problems
2. Consumer vigilance. Don't support companies that aren't going to use these technologies to create a better experience. This is key; if consumers are vigilant, businesses will be forced to compete increasingly on trust, which in turn will lead to more transparent businesses that more service-oriented.

Anyway, I highly recommend this book. Very much worth the read.