As more and more ad dollars go to niche social networks, it will become critical for ads to appeal to the subculture of the niche social network. That's a big part of the coming advertising revolution, and the re-defining of contextual advertising. It's not just about keyword relevancy anymore; now it's about cultural relevancy. -- KM


There appears to be a growing trend in the social networking industry. Marketers appear to be targeting site’s with smaller, niche memberships more so now than ever before. According to eMarketer, last year advertisers spent $920 ...

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