Content is all about personalization and community. Quality content builds communities. Professionals can also create custom content (i.e. custom research reports).

That's the future of content, plain and simple. And there's a ton of money waiting for the people who play the game the new way. -- KM


Can Pay-For-Performance Improve The Quality Of Content On The Web? — Nick Denton and Gawker Media are wrestling with the problem of content quality on the web — specifically, how to give bloggers incentives to create content that drives traffic based on quality rather than quantity.
Source: Publishing 2.0
Author: Scott Karp

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