The analysis below is all wrong, in my opinion. First, it doesn't factor in cost; I believe there are ways to make these videos quickly and cheaply, thus allowing potential mass production. Secondly, this is for CPM/CPC based pricing. New ad models that blur the line between content and advertising will be able to charge significantly more, and will deliver better results as well. -- KM

Online Video Auteurs: Keep Your Day Jobs, Part 2 — Perez Hilton tells TVWeek his videos on Google's YouTube generated 25 million views over the past three months and netted him a whopping $5,000 in revenue. That's a 20-cent CPM. (It's an even lower net CPM for Google, by the way, assuming a payout ratio of more than 50%.
Source: Silicon Alley Insider
Author: Henry Blodget

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