When you combine two key trends -- ads becoming content and online communities/interactivity -- you end up with games, which I think are going to be a huge part of Internet marketing over the next few years. This is a very nice post on the subject. -- KM


Alternate Reality Games (ARGs) have become an incredibly powerful viral marketing and audience engagement tool over the last couple of years. However, the elements of a successful ARG remain a mystery to most people. ...

Go to Full Article