Question: What's Google's biggest innovation? Search, you say? CPC advertising? Adsense?

Answer: None of the above. Google's biggest innovation is in management.

It is this management strategy that has allowed Google to innovate so quickly and so effectively across a number of niches. As I said previously, they are currently the poster child for web 2.0 management.

The biggest and best innovations always come from innovations in management. The entity that will take the throne from Google will be an organization that focuses on institutionalizing processes of decentralization.

I need to devote a whole mini-series to this topic, which I have planned to do at some point down the road. But to summarize quickly in terms of the edge economy/attention economy, the new management structure will involve the edge owning the core.

In terms of publishing 2.0, this means the creatives will own the attention allocator (aka the portal, or the publisher).

Check the image below for a visualization.




Next time, we'll wrap things up with a look at who else is talking about the publishing revolution.

Other Articles in This Series

Publishing 2.0: Value Chain Analysis
The New Rules for Publishing 2.0
Intersection: Management 2.0 and Publishing 2.0
Who Else is Down With the Publishing Revolution?