In our mini-series on the publishing 2.0 revolution, we talked about media reconstruction emerging as one of the factors that would disrupt the value chain.

What does that mean for duplicate content?

For those who may be unaware, duplicate content poses somewhat of a problem because who Google ranks first will get more traffic. The dilemma arises when person A publishes something, person B takes it and republishes it, and person B's site ranks for it while person A's site does not.
Stuntdubl, SEO by the SEA, and Google employee Matt Cutts have shared insights and important information regarding duplicate content.

As the web becomes more and more widgetized and RSS-ified, the duplicate content issue will diminish in importance. Trust is paramount for ranking, and as the web becomes more and more populated, trust will only become more and more important. As such, it is perhaps better to avoid fearing duplicate content but rather thinking of how it can be used to earn trust.

Next time, we'll conclude with some links to resources for quality SEO information.

Other Posts in This Series

Attention vs. Content: What to Invest in?
SEO 2.0: Community Building
SEO 2.0: Trust & Duplicate Content
Resources for Learning More About SEO