Make no mistake: psychological warfare is branding; both terms refer to controlling perception. Brand building is essential for any entity looking to establish long-term success.

Below are some additional resources for exploring psychological warfare:

Alex Jones. Renegade journalist Alex Jones has developed a cult-like following for his exposure of US government corruption and psychological warfare. His films Terrorstorm and 9/11: The Road to Tyranny are particularly useful in understanding psychological warfare and the problem-reaction-solution paradigm. Many criticize Jones for his outlandish statements, but that is more so a reflection of their own ignorance rather than a lack of intelligence or journalistic integrity on the part of Alex Jones; for when his body of work is viewed in totality, his views are supported by mountains of indisputable evidence (stemming largely from US government documents themselves).

What's Your Brand Mantra. My favorite blog on branding. Unfortunately, it's rarely updated.

Robert Greene. The author of books like The Art of Seduction, The 48 Laws of Power, and The 33 Strategies of War, Greene sheds a lot of insight into psychological tactics that can help you get others to behave in the way that you want them to. Don't worry, it's not as sinister as it sounds -- or better yet, it's only sinister if you want it to be.

COINTELPRO. COINTELPRO was an FBI initiative created specifically to "neutralize" political dissidents. It contains many examples of psychological warfare and the Hegelian dialectic.

Seth Godin. Seth is correct when he states that all marketers are liars. The world we live in is manufactured to sell us stuff; from a marketer's perspective, the key is to tell the most compelling story, to create the false reality we most want to believe.