This post is about a week old, but I do think personality design is where it's at in terms of social networking and much of the future of Internet marketing. The web site has to feel "alive." More human than machine. -- KM


In the last week or so I’ve read two posts which stress the importance of personality on social media sites. First Danah Boyd’s essay on why Myspace won out over Friendster has a whole section which describes how Myspace founder Tom ...

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