I consider it innovative because it is working on monetizing P2P, but non-skippable ads? LOL. I would think a P2P company would know better than to put its users under such tyranny. -- KM


BT is trialing a new service which will allow non-skipable video advertising to be embedded in films which can then be freely shared across the Internet, including P2P platforms like BitTorrent. The advertising is served by Hiro Media, ...

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