The moral of the story is that advertising has to actually help advertisers sell products. Which is why I think the next big disruption in advertising is going to break us out of the CPC/CPM model, and into something else -- something that does a better job of blurring the line between content and advertising. -- KM


Here’s the start of the conversation:. Nerd 1: “Man – those Facebook ads really suck. They are completely irrelevant. And – well – embarrassing (eg almost porn.)” I can’t imagine that they ever get clicked on (except the porn.)” ...

Go to Full Article