Ads will move away from search -- but not until someone figures out how to blur the line between ads and content. PayPerPost has the right idea here, although the company's name sounds like a commodity. But then again, I'm going around calling myself Kid Mercury, so maybe I shouldn't comment on the naming strategies of others. :) -- KM


Microsoft: Online Ads Will Move Away From Search — Well, what do you do when you're the small kid on a basketball team? Walk away from the game, I guess. That's my thought after reading a Bloomberg piece this afternoon quoting Microsoft (MSFT) executives as saying that the online ad business …
Source: BARRONS.com: Tech Trader Daily - Barron's Online
Author: Tiernan Ray

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